- The healthcare group, like seven other large enterprises, will issue a challenge to designers to carry out a project that places value on the importance of design in innovation processes.
- The head of Ribera’s Digital Transformation, Tania Menéndez, has highlighted “the importance of combining talent, technology and innovation to build the healthcare of the future and expand our group’s responsible and sustainable health model.
Valencia, 22nd, April, 2021 – The Ribera healthcare group has participated in the first work session of the Program for Innovation through Design (PID), an initiative of World Design Capital Valencia 2022, directed and organized by Innova&acción. Like another seven large enterprises that are also participating in this program, Ribera will issue a challenge to a designer chosen by the organization, to carry out a practical project that places value on the importance of design from the very beginning of the innovation processes.
The head of Ribera’s Digital Transformation, Tania Menéndez, pointed out during the start of this work session that “we are designing the healthcare of the future, and that includes talent, technology and innovation, in order to build a responsible and sustainable health model”. In addition, she explained how design “is essential in the whole innovation process, being key when it comes to developing products and services that are adjusted to the real needs of our patients”. “In the digital world, this discipline has become a strategic element, having a direct impact on activity, and participating in this program will give us the opportunity to identify talent and work with great professionals on a challenge that we will be able to apply in our hospitals”, she added.
Tania Menéndez conveyed the healthcare group’s policy of expansion and diversification to the attendees, a group “which already has eight hospitals in four Spanish regions, healthcare projects in Central Europe, the United Kingdom and Latin America, and a technological division, futuRS, which is highly committed to innovation in health”.
At the opening of the event, Olga Broto, director of Innova&acción and director of PID, and Juan Pastor, expert in creativity and academic director of PID, as well as Luis Calabuig, vice-president of the Associació València Capital del Disseny, participated. “The professional image of the designer as a specialist in innovation began with PID. A professional profile that will help companies to achieve more creativity and profitability in their products and services”, Juan Pastor pointed out. Furthermore, Olga Broto emphasized the fact that “at a time when digitalization and technology play an essential role, designers and companies should share a common language that allows them to not only combine their skills but to multiply them.
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