- This week, the healthcare group has received such outstanding awards as a gold and a silver statuette, as well as the special jury prize at the most important creative festival in the Valencian Community for its Ritmos de Vida campaign, also awarded as best campaign by New Medical Economics.
- The president, Alberto de Rosa, and the councillor, Elisa Tarazona, also receive awards for their work on behalf of patients and families with rare diseases and for female leadership in healthcare management, and the Innovation Club recognises Ribera for the most innovative project, large company category.
In recent days, Ribera has received several awards for one of its star campaigns this year, Ritmos de Vida, focused on helping to prevent cardiovascular diseases with a creative concept that unites music and health, as well as for the health group’s management, represented in values such as humanisation and clinical leadership.
The first awards came last Friday at the Festival La Lluna, one of the most important creative competitions in Spain. The Ritmos de Vida campaign, designed by the Maart agency for the Ribera group, was awarded a Gold statuette, a Silver statuette and the jury’s special prize for the best campaign. The Advertising and Creative Communication Festival of the Valencian Community held its 12th edition on 24 November, with more than 300 entries from 28 agencies and more than 100 advertisers. The event, organised by the Association of Advertising Communication Companies, aims to highlight the value of Valencian creativity and increase the visibility of the agencies.
Just a few days later, on Tuesday 28th, the digital publication New Medical Economics recognised in its annual awards the female leadership of the CEO of the Ribera Group, Elisa Tarazona, as well as the awareness campaign for the prevention of cardiovascular diseases, Ritmos de Vida, which was awarded the prize for the Best social and health dissemination campaign.
The awards ceremony, which took place in Madrid, was attended by Ribera’s CEO, Elisa Tarazona, accompanied by the president of the health group, Alberto de Rosa, as well as Ribera’s Director of Communication, Marketing and CSR, Angélica Alarcón, who was in charge of collecting the award for the Ritmos de Vida campaign.
During her speech, Elisa Tarazona expressed her gratitude for the recognition and took the opportunity to highlight the role of women in management and middle management in any company, especially in healthcare companies. “In the Ribera Group, 70% of our professionals are women and, therefore, more than half of the middle managers are also women”, she assured.
Yesterday, the president of the Ribera healthcare group, Alberto de Rosa, received the award for healthcare company of the year from the National Institute for Rare Diseases INDEPF, which every year recognises, at a charity gala where it presents its “Rare” awards, the work and efforts of individuals, companies and institutions in favour of patients and families with rare diseases.
Yesterday, the Innovation Club also recognised Ribera in its awards for the good results of its Chronic Patient Management Programme, as the Most Innovative Project, large company category. Specifically, this programme includes innovative technology based on artificial intelligence, such as that provided by the virtual caregiver Lola, implemented by Tucuvi. The award was collected by the Innovation Director, Manuel Bosch, and by the group’s Digital Transformation Officer, Tania Menéndez.
About Rhythms of Life
Ritmos de Vida is the name given to the Ribera Group’s campaign that unites health and music to raise awareness of cardiovascular diseases and associated risk factors and which involved the construction of the first ever arrhythmic metronome, which has been the protagonist of a travelling exhibition in its hospitals and the focus of activities with patients, conferences and musical performances to link music and cardiovascular health. Today Ritmos de Vida brings together all the actions of the healthcare group related to music and health, from music therapy to prenatal music workshops, therapeutic use in units such as Intensive Care in some of its hospitals, day hospital and Mental Health, among others.
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